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Effective Colours
Firstly because it was so dark, and secondly because there were no regular
design features to see there at all. There were more than 12,000 visitors to
the pavilion, who learned very quickly that this was going to be an experience
they had never had before. People were asked to go into each of the 15 foot high colour tents and sit there for a little while, on a colour light chair and ‘feel’ the effect of the colour on them. In the gen-sheet there were 9 words under each of the seven colours. They were asked to chose 3 from the 9 words, which they instinctively felt, being under that light, were most fitting. Then they were able to go to one of 10 booths nearby, where a specialist in colour diagnosis offered each person an analysis of their individual sensitivity to colours. This was done using both gen sheets that were especially designed for it and an advanced kinesiology test that could tell which of the rainbow colours they were most ‘allergic’ to.
Indeed the interest was so great that some people returned to experience the Colour Tents more than once, despite having to stand in a queue sometimes for over an hour. The Plasma group have offered to come to special colour workshops for those interested in finding out more about why they are sensitive to a particular colour, what does it mean and how they can balance this effect. The plasma group now conduct lectures, workshops and seminars in the USA and Europe. |
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The visitors to the International Design Exhibition 2002 in Tel Aviv were in
for a big surprise when they entered into the large “Springs of Colour”
pavilion.
Dr. Cornel Lostig, the exhibition scientist says: “In all my years as
a neurobiologist and brain researcher, I have never seen such a happening. The
subject of colour and the effect of colours is really becoming one of the most
popular subjects over the past few years.Scientists are now trying to prove
scientifically what most people already know, that different colours have different
effects upon them. But just how effective, what is the particular effect and
how can it be used; this is a hot subject now, which draws much debate amongst
scientists these days.”
Professor Ezri Terazi, the head of the Industrial Design Faculty in the Betzalel
Art and Design Academy in Jerusalem, had been invited by the Plasma Group to
design their pavilion in the exhibition. I have known the Plasma Group for four
years now, as they have been helping me form the Masters Degree course in Betzalel’s
Industrial Design Faculty. They have been an inspiring group to work with and
I have used their services both in planning and in teaching at the Academy.
Their approach is a very futuristic one, using advanced models of the Pentagramic
Intelligences Framework that is enhancing creativity amongst our students. I
was delighted to help them in creating the special effects for this exhibition.
We used colour technology and water fountains as well as fitting music and video
screening; all to enhance the atmospheres that the visitors would meet."